Boohoo have a branded double decker bus which must be included in your concept idea

Bus Information........

​Downstairs: 

• 4 x rails for product

• Small seating area

• 2 x fitting rooms

• Shelving for accessories

• 2 x plasma screens

Upstairs:

• Seating at back of the bus

• 2 x plasma screens

• Nail bar

• Beauty stations with stools and light up mirrors

 

For the 2014 student activation we vistied

• University of Manchester

• Birmingham University 

• Manchester Metropolitan University 

• UCLAN - Preston

• Liverpool Metropolitan University 

All cities can be suggested with reasonable justification for the 2015 event, however please consider that the bus cannot travel long distances and if outside the North West a tow would need to be considered and you will need to factor this into the budget.

 

 

Parklife Festival 8-9 June 2013

Location : Heaton Park Manchester

Objective: To increase brand awareness

Target Market: Men and Women 18-22

 

• Boohoo bus accomodated the latest collections on the bottom deck. 

• Top Deck - Complimentary hair and make up stations

• Sunglasses customization station 

• Goody Bag giveaway

• Chill out zones 

 

RESULTS: great engagement with consumers, high level of social media

 

Student Tour  Sept/Oct/Nov 2013 

​Location: 8 cities including Machester, Birmingham, Leeds and Sheffield

Objective: To engage with students and raise profile on campus

​Target Market: Female students 18-22

 

• Collaboration with the Breast Cancer Charity - CoppaFeel, 'Uniboob' team with tour 

• Boohoo bus accomodated the latest collections on the bottom deck. 

• DJ on upper deck of the bus 

• Nail artists for upper deck of bus

• Goody Bag giveaway

 

RESULTS: raised brand awareness amongst students, relevant charity partnership was well received

 

Things to Consider.....